Committee Goal:
Increase attendance from 320 people to 400 people by broadening our media exposure in all mediums.

Chairs are responsible for:
1) Presiding at all committee meetings.
2) Working with Event Chairs to develop a timeline of tasks and advertising calendar.
3) Working with Event Chairs and Committee members to create PR, advertising and marketing strategy.
4) Working with Event Chairs and committee members to develop list of prospective media contacts and sponsors.
5) Coordinating and meeting with press on day of event.
6) Maintaining budget goal for committee.
7) Develop marketing and ad goals with Committee members.

Committee Members are responsible for:
1) Brainstorming with PR Chair, Event Chairs to develop comprehensive list of PR and marketing opportunities.
2) Helping to create plan to encourage increased attendance.
3) Contacting newspapers, television, radio and internet media outlets to increase attendance.
4) Helping in the creation of the master calendar of E-Mail, mailings, advertising, press releases media alerts, PSA’s etc.
5) Coordinating, developing and ensuring timely media releases.
6) Scheduling evening of event photographer
7) Distributing photos and PR for post event releases
8) Maintain the scrapbook of information pertaining to PAL throughout the year